Client: Radry
Type: Video Campaign
Date: November 2023

Slow Play 001 is the first installment of an ongoing art series by Radry exploring daydreams while waiting on the tee box. We worked with Tony Knapton, founder of Radry, on the visual direction for this release, as well as a one-of-a-kind jacket to accompany his original painting.

To highlight the launch of the collection, we created a video highlighting an extraterrestrial inspired daydream caused by a particularly long wait on the tee box. Video was concepted, shot, directed, and edited by Simon Krenk, Peter Heon, and Tony Knapton.

The 4-piece collection consists of the one-of-a-kind jacket, the original painting, collaborative hats, and editioned prints. We released the jacket and the painting via auction, which both sold after a 4 hour bidding window.