Client: The Loop, Nike Running
Type: Campaign Film
Date: March 2025

For Nike’s release of the Vomero 18, our aim was to take the traditional ‘running spot’ out of its familiar setting. What does a running spot look with no running? How beautiful can we make it?

We partnered with Tiffany Hunter, founder and lead stylist at beloved Austin salon Damn, Glam! To craft stylized campaign imagery that matched the aesthetic of the Vomero shoe while switching things up for a third-wave running brand like The Loop.

The result is a slower look at the fast-paced lives of entrepreneurs who keep the world spinning — and never get a chance to sit down.

Campaign creative, production, and post-production design by Party Practice.
Client: The Loop, Nike Running
Type: Campaign Film
Date: March 2025

For Nike’s release of the Vomero 18, our aim was to take the traditional ‘running spot’ out of its familiar setting. What does a running spot look with no running? How beautiful can we make it?

We partnered with Tiffany Hunter, founder and lead stylist at beloved Austin salon Damn, Glam! To craft stylized campaign imagery that matched the aesthetic of the Vomero shoe while switching things up for a third-wave running brand like The Loop.

The result is a slower look at the fast-paced lives of entrepreneurs who keep the world spinning — and never get a chance to sit down.

Campaign creative, production, and post-production design by Party Practice.

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