Type: Campaign Film
Date: November 2024
To announce the forthcoming Nike Pegasus Premium, we worked with The Loop x Nike Running to produce a comprehensive launch campaign. Highlighted by a spaghetti Western chase film, the campaign puts a ‘bounty’ on our thief as he swipes a coveted pair of shoes and sprints through Austin at high noon.
In addition to film production, our team designed custom ‘WANTED’ posters for the campaign that were posted on running routes around town, encouraging local runners to track down the thief — and the shoes — at a launch event at the Broken Spoke: a legendary Texas dancehall.
Our design work, including a custom Western typeset and bespoke cattlebrands, was featured across nearly every piece Nike and Loop collateral: merchandise, glassware, fabricated installations, and more.
Campaign creative, production, post-production, VFX, and OOH design by Party Practice.
