Taango: Brand Creative Direction

Like any dance, tennis is a conversation. The world of sport may glorify the individual. But here, the heroes shake hands. Taango is a tennis apparel brand based in Austin, Texas created to explore the elements of this duality through relationship and play. The brand offers alternative tennis gear and clothing as an artistic outlet for the athlete and an athletic outlet for the artist. It aims to treat the game like art. To show the world that this dance isn’t merely a sport. When done for someone else — that’s love.