Childress Hall

Brand Launch

If you know, you know.

Projects by Partner:

DustTerry Black’s BarbecueChildress HallHyatt Thompson HotelsMac Clay PotteryRandom Golf ClubPas Normal StudiosSigns of AmericanaSporArtsVicente MuñozCaroline RoseWill BryantAmy’s Ice CreamsCurrent ObjectsOdd Laundry
Party Practice

Childress Hall: Brand Launch

Childress Hall

Brand Launch

If you know, you know.

Childress Hall is one of the quickest success stories in golf, with architecture sickos moonshotting it into top 100 lists within about 18 months of open. We were tasked with coming up with a brand that felt at home on the flag of a Tom Doak course... but also a Gil Hanse course.

We worked with the team to come up with a rocking-chair-inspired cattle brand logo that you’ll now see on logo maxers at every private club.

Childress Hall — Brand Launch (1)
Childress Hall — Brand Launch (2)
Childress Hall — Brand Launch (3)
Childress Hall — Brand Launch (4)
Childress Hall — Brand Launch (5)
Childress Hall — Brand Launch (6)
Childress Hall — Brand Launch (7)
Childress Hall — Brand Launch (8)
Childress Hall — Brand Launch (9)
Childress Hall — Brand Launch (10)
Childress Hall — Brand Launch (11)
Childress Hall — Brand Launch (12)
Childress Hall — Brand Launch (13)
Childress Hall — Brand Launch (14)
Childress Hall — Brand Launch (15)
Childress Hall — Brand Launch (16)
Childress Hall — Brand Launch (17)

Services: Brand Identity, Graphic Design, Film + Photo Production, Post-Production

Team: Peter Heon, Simon Krenk, Tony Knapton, Keffer Rhodes, Blais Herman

Additional Projects

Hyatt Thompson Hotels — Film + Photo

Hyatt Thompson Hotels

Film + Photo

Mac Clay Pottery — Brand Launch

Mac Clay Pottery

Brand Launch

Random Golf Club — Northwood Apparel Collection

Random Golf Club

Northwood Apparel Collection

The Loop, Nike Running — Nike Pegasus Premium Campaign

The Loop, Nike Running

Nike Pegasus Premium Campaign

Taango — Brand Creative Direction

Taango

Brand Creative Direction

Pas Normal Studios — “Type Two” Publication

Pas Normal Studios

“Type Two” Publication

The Loop, Nike Running — Nike Vomero Campaign

The Loop, Nike Running

Nike Vomero Campaign

Taango — Apparel Design + Development

Taango

Apparel Design + Development

Signs of Americana — Publication

Signs of Americana

Publication

SporArts, Vicente Muñoz — Miami Open Exhibition

SporArts, Vicente Muñoz

Miami Open Exhibition

Caroline Rose — World Tour Wardrobe

Caroline Rose

World Tour Wardrobe

The Loop, Nike Running — Nike Pegasus Campaign

The Loop, Nike Running

Nike Pegasus Campaign

Will Bryant, Amy’s Ice Creams — Round Rock Mural Installation

Will Bryant, Amy’s Ice Creams

Round Rock Mural Installation

Current Objects — Weighted Quilt Prototype

Current Objects

Weighted Quilt Prototype

Odd Laundry — Bespoke Apparel Collection

Odd Laundry

Bespoke Apparel Collection

Dust — Brand Launch

Dust

Brand Launch

Terry Black’s Barbecue — Packaging + Apparel Design

Terry Black’s Barbecue

Packaging + Apparel Design