The Loop, Nike Running

Nike Vomero Campaign

What’s it like when you’re always on your feet?

Projects by Partner:

DustTerry Black’s BarbecueChildress HallHyatt Thompson HotelsMac Clay PotteryRandom Golf ClubPas Normal StudiosSigns of AmericanaSporArtsVicente MuñozCaroline RoseWill BryantAmy’s Ice CreamsCurrent ObjectsOdd Laundry
Party Practice

The Loop, Nike Running: Nike Vomero Campaign

The Loop, Nike Running

Nike Vomero Campaign

What’s it like when you’re always on your feet?

For Nike’s release of the Vomero 18, our aim was to take the traditional ‘running spot’ out of its familiar setting. What does a running spot look like with no running? How beautiful can we make it?

We partnered with Tiffany Hunter, founder and lead stylist at beloved Austin salon Damn, Glam! to craft stylized campaign imagery that matched the aesthetic of the Vomero shoe while switching things up for a third-wave running brand like The Loop. The result is a slower look at the fast-paced lives of entrepreneurs who keep the world spinning — and never get a chance to sit down. Campaign creative, production, and post-production design by Party Practice.

The Loop, Nike Running — Nike Vomero Campaign (2)
The Loop, Nike Running — Nike Vomero Campaign (3)
The Loop, Nike Running — Nike Vomero Campaign (4)
The Loop, Nike Running — Nike Vomero Campaign (5)
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The Loop, Nike Running — Nike Vomero Campaign (7)
The Loop, Nike Running — Nike Vomero Campaign (8)
The Loop, Nike Running — Nike Vomero Campaign (9)
The Loop, Nike Running — Nike Vomero Campaign (10)
The Loop, Nike Running — Nike Vomero Campaign (11)
The Loop, Nike Running — Nike Vomero Campaign (12)
The Loop, Nike Running — Nike Vomero Campaign (13)
The Loop, Nike Running — Nike Vomero Campaign (14)
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The Loop, Nike Running — Nike Vomero Campaign (17)
The Loop, Nike Running — Nike Vomero Campaign (18)
The Loop, Nike Running — Nike Vomero Campaign (19)
The Loop, Nike Running — Nike Vomero Campaign (20)

Services: Campaign Creative, Video Production, Post Production, Title Graphics

Team: Simon Krenk, Andy Ogburn, Peter Heon, Tyler McCain

Additional Projects

Taango — Apparel Design + Development

Taango

Apparel Design + Development

Signs of Americana — Publication

Signs of Americana

Publication

SporArts, Vicente Muñoz — Miami Open Exhibition

SporArts, Vicente Muñoz

Miami Open Exhibition

Caroline Rose — World Tour Wardrobe

Caroline Rose

World Tour Wardrobe

The Loop, Nike Running — Nike Pegasus Campaign

The Loop, Nike Running

Nike Pegasus Campaign

Will Bryant, Amy’s Ice Creams — Round Rock Mural Installation

Will Bryant, Amy’s Ice Creams

Round Rock Mural Installation

Current Objects — Weighted Quilt Prototype

Current Objects

Weighted Quilt Prototype

Odd Laundry — Bespoke Apparel Collection

Odd Laundry

Bespoke Apparel Collection

Dust — Brand Launch

Dust

Brand Launch

Terry Black’s Barbecue — Packaging + Apparel Design

Terry Black’s Barbecue

Packaging + Apparel Design

Childress Hall — Brand Launch

Childress Hall

Brand Launch

Hyatt Thompson Hotels — Film + Photo

Hyatt Thompson Hotels

Film + Photo

Mac Clay Pottery — Brand Launch

Mac Clay Pottery

Brand Launch

Random Golf Club — Northwood Apparel Collection

Random Golf Club

Northwood Apparel Collection

The Loop, Nike Running — Nike Pegasus Premium Campaign

The Loop, Nike Running

Nike Pegasus Premium Campaign

Taango — Brand Creative Direction

Taango

Brand Creative Direction

Pas Normal Studios — “Type Two” Publication

Pas Normal Studios

“Type Two” Publication